Cigarette Products:

The Social History of Smoking

George Latimer Apperson

Chapter 7:

The satirist wrote truly that after all the fashionable abstainers had been deducted, crowds remained, who smoked as heartily as their predecessors of a century earlier. The populace was still on the side of tobacco. This was well shown in 1732 when Sir Robert Walpole proposed special excise duties on tobacco, and brought a Bill into Parliament which would have given his excisemen powers of inquisition which were much resented by the people generally. The controversy produced a host of squibs and caricatures, most of which were directed against the measure. The Bill was defeated in 1733, and great and general were the rejoicings. When the news reached Derby on April 19 in that year, the dealers in tobacco caused all the bells in the Derby churches to be rung, and we may be sure that this rather unusual performance was highly popular. The withdrawal of the odious duty was further celebrated by caricatures and "poetical" chants of triumph. One of the leading opponents of the Bill had been a well-known puffing tobacconist named Bradley, who was accustomed to describe his wares as "the best in Christendom"; and when the Bill was defeated Bradley's portrait was published for popular circulation, above these lines:

Behold the man, who, when a gloomy band
Of vile excisemen threatened all the land,
Help'd to deliver from their harpy gripe
The cheerful bottle and the social pipe.
O rare Ben Bradley! may for this the bowl,
Still unexcised, rejoice thy honest soul!
May still the best in Christendom for this
Cleave to thy stopper, and compleat thy bliss!

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The Social History of Smoking

George Latimer Apperson

Chapter 15:

Notwithstanding the few examples given above, tobacconists, more than most tradesmen, seem to have continued to use signs that had at least some relevance to their trade. Abel Drugger was a "tobacco-man," i.e. a tobacco-seller in Ben Jonson's play of "The Alchemist," 1610, so that it is not very surprising to find the name used occasionally as a tobacconist's sign. Towards the end of the eighteenth century one Peter Cockburn traded as a tobacconist at the sign of the "Abel Drugger" in Fenchurch Street, and informed the public on the advertising papers in which he wrapped up his tobacco for customers that he had formerly been shopman at the Sir Roger de Coverley-a notice which has preserved the name of another tobacconist's sign borrowed from literature. Seventeenth-century London signs were the "Three Tobacco Pipes," "Two Tobacco Pipes" crossed, and "Five Tobacco Pipes." At Edinburgh in the eighteenth century there were tobacconists who used two pipes crossed, a roll of tobacco and two leaves over two crossed pipes, and a roll of tobacco and three leaves.

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